Big Money With Folios
July 17, 2008
One of the easiest, if not the easiest, ways of getting startedwith a profitable mail order business of your own is through thepromotion and sale of money-making folios or reports.
Generally, the beginner purchases a series of thesereports-complete with reproduction rights. He reproduces them inwhatever quantity and as often as he likes-usually at a cost ofless than 5 cents each, sends out an advertising circular.
As has been said so many times in countless mail order advicepublications, you never really make any real money until youcontrol the product. When you buy the reproduction rights to aset of reports, you control the product. You can advertise thesale of these reports individually via national classified ads,and follow up with your advertising circular as a “full page”advertisement or send it out as part of your direct mailpackages. The bottom line is simply that when the orders come in,you keep all the money for yourself, reproduce the reports forpennies and end up with a profit that’s beyond the belief ofother people in other types of businesses.
It’s virtually impossible to convince most people that you canmake a profit of at least $1.00 per sheet of paper, but it’sbeing done every day of the week, and is actually the easiest waythere is of making money! Give it a try yourself, and you’llprobably be flabbergasted too.
The best part of getting started with these folios is that you’llhave an opportunity to see how they’re written, precisely whatkind of information they contain, and from there, the backgroundyou’ll need to start writing similar folios and reports of yourown.
Let’s say you send for the group of reports on the many ways ofmaking money in various small businesses. Just as soon as you getthem, read them over carefully. Make sure you understand andfully comprehend the information and instructions in each reportbecause any one of them-all of them-are very definitelyproblem-solving reports that can aid you in your own quest forsuccess. Jot down a few notes relative to those you want to use,and/or pertinent information you might want to incorporate into areport of your own-one that you write yourself and not only setthe selling price on, but also who or how people sell it.
The next thing is to take this series of reports to some of theprint shops in your area and ask them for a bid on their costs toprint up an inventory supply for you. When you finally find ashop that’ll print them at a cost that’s agreeable to you, have asupply printed up. After they’re printed, be sure to separateyour originals or masters from the supply you’re going to beselling. It’s best to keep these master copies in a file cabinetor someplace completely removed or separate from where you storeyour inventory.
You’re just about ready to start raking in the big money-butfirst-you have to get the word out that you’ve got these reportsready, and for sale to anyone that wants to buy a copy. Wesuggest that you select one of the reports you fell will interestthe most people-Such a report might be “How to Get Big $$$…..”
Make up a simple classified ad: FREE REPORT!”How to Get Big $$ in Your Mailbox–Everyday! Send SASE to CASH,Box 123, Anywhere USA 01020. Place this ad in as many of thenational coverage mail order publications as you can afford toadvertise in, and then hang on for a deluge of orders.
With each order, simply take a copy of this report and include itwith a copy of your advertising flyer listing all of your otherreports—with your name/address in place ours, of course-andsend it back to them in the self-addressed, stamped envelope thatthey sent you. In most cases, you’ll find that about half ofthose people who have sent in for a copy of the free report, willturn around and send you $15 for the complete set withreproduction rights.
Simple-easy-and with a profit potential in the hundreds ofthousands of dollars because you’ll find that every one of thesereports will sell for years and years to come!
As mentioned earlier, you should study the reports you buy andfrom them, eventually write your own reports, making up your ownadvertising circulars, and not only set your own selling price,but control the number of people selling them. Writing andselling simple “business success” reports is how most of the”biggies” in mail order got their start-it’s the bread and butterof most mail order businesses-and the only right way to go ifyou’re trying to make it with a minimum investment.
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